According to the BMW Group, the new font is intended to express “openness and strength of character” while ensuring a contemporary and future‑proof presence both online and offline. As Jens Thiemer, then BMW’s Senior Vice President of Customer and Brand, explained, “The new brand design is oriented towards the challenges and opportunities of digitalisation. With visual simplicity and graphic flexibility, we are prepared for the wide range of touchpoints in communication where BMW will be present, online and offline, in the future”.
The font's design is characterized by several subtle, yet impactful, features: Uniform Spacing:
All print and digital advertising follows these guidelines to ensure a consistent, "premium" feel. Bmw Type Next Font
Websites, mobile apps, and the "BMW Events" portal.
[iDrive Infotainment] ---> High-Contrast Type Next ---> Instant Readability [Heads-Up Display] ---> Monospaced Variants ---> Clean Data Tracking According to the BMW Group, the new font
These fonts share similarities with BMW Type Next in terms of their clean, modern design and high legibility.
The development of BMW Type Next highlights the importance of typography in the digital age. As we spend increasingly more time interacting with digital devices, the fonts we use play a critical role in shaping our experiences. A well-designed font can elevate a brand's visual identity, while a poorly designed one can detract from it. The font's design is characterized by several subtle,
The project began in late 2016, when BMW commissioned the Munich agency BECC to sharpen the brand’s core identity. BECC Senior Designer Claudius Gagalka, who knew Strauch from a previous collaboration, suggested that Strauch review BMW’s existing custom font, BMW Type Global Pro. Strauch later recalled, “The font was very neutral and for laypeople practically indistinguishable from Arial or Helvetica”.