The goal of the STRONG method isn’t to win every deal — that’s impossible. The goal is to
Who is your ? (e.g., venture capitalists, enterprise clients, internal stakeholders)
To win a deal, you must pass the Croc Brain's strict filters. You do this not by presenting more facts, but by engaging the audience through narrative, high stakes, and cognitive triggers. The STRONG Method: A Step-by-Step Blueprint
To win a deal, your message must be customized to soothe, surprise, and bypass the defensive croc brain so it safely reaches the analytical neocortex. Book notes: Pitch Anything by Oren Klaff - Marlo Yonocruz The goal of the STRONG method isn’t to
A frame is the psychological lens through which people view a situation. In any business interaction, multiple frames collide, and the stronger frame always swallows the weaker one.
—the state where someone wants something before they fully understand why. The STRONG Method Klaff organizes his process into the
Most people pitch from their (sharing complex data, numbers, and logic). However, the listener receives the pitch with their Crocodile Brain . You do this not by presenting more facts,
Tell a compelling, unfinished story to hook attention. 2. Telling the Story People remember stories, not spreadsheets. Keep your story short. Focus on high stakes. Show, do not just tell, the tension. 3. Revealing the Intrigue
The way things have been done in the past.
Your job is to and replace them with your own. In any business interaction, multiple frames collide, and
The team left the conference room, exhausted but exhilarated. They had pushed the boundaries of what was possible in a pitch, and it had paid off in a big way. As they celebrated their win, John turned to Alex and said, "That was a game-changer. Let's make The Pitch Playground a standard part of our sales process."
After a short deliberation, the clients announced that they would be moving forward with Smith & Co. The team had won the deal, not just by presenting a product, but by creating an immersive experience that had won over the client's hearts and minds.
The most critical concept in the Pitch Anything method is the . A frame is the perspective or set of rules through which you and your audience view the world.
Once the audience is emotionally engaged and viewing you as a prize, satisfy their logical brain. Deliver a concise, airtight value proposition, clear market validation, and predictable financial metrics that require minimal intellectual friction to understand. 6. Getting the Decision
Getting bogged down in micro-details, spreadsheets, and endless technical minutiae.