PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: The seamless blending of standard Bengali phrasing with simple English phrases has given the song a broad crossover appeal, catching the attention of younger listeners, Instagram reel creators, and standard radio audiences alike. Key Information Overview Description Track Name
"Ar Kedo Na" (আর কেঁদো না) directly translates to The word "Kedo" (or "Kendo") is the colloquial form of "Kandona" (crying).
"O Sweety, ar kedo na, ami aschi..." (Oh Sweety, do not cry anymore, I am coming...) "Oi chokher jol ar phelo na..." (Do not shed those tears anymore...) 3. Nature Metaphors (Verses) Mp3 Bengali Songs Oh Sweety Ar Kedo Na Ami Aschi
If you enjoy "Oh Sweety Ar Kedo Na Ami Aschi," you will likely appreciate these similar soulful Bengali MP3s. Add these to your library:
Few Bengali modern songs capture the delicate balance of playful teasing and heartfelt emotion quite like “Oh Sweety Ar Kedo Na Ami Aschi.” Translating roughly to “Oh Sweety, don’t cry anymore, I am coming,” this track is a modern-day anthem of reassurance and love. : The seamless blending of standard Bengali phrasing
In the vast and emotionally rich world of Bengali music, certain keywords transcend simple search queries and become cultural touchstones. One such rising query making waves on search engines and music forums is:
#OhSweety #BengaliSong #ArKedoNa #AmiAschi #BengaliRomance #OldBengaliGold Nature Metaphors (Verses) If you enjoy "Oh Sweety
The song's production quality is also noteworthy, with a perfect blend of traditional Bengali instruments and modern electronic beats. The singer's soulful voice brings the song to life, making it a must-listen for Bengali music fans.
O Sweety Ar Kedo Na Ami Aschi (ও সুইটি আর কেঁদোনা আমি আসছি) Akassh Sen (Singer & Music Composer) Genre Bengali Romantic / Pop / Modern Bangla Gaan Notable Covers Keshab Dey (with Music Wave Orchestra) Theme Reassurance, long-distance love, and comfort Musical Breakdown and Lyrics Meaning
If after all this you still cannot locate the file, consider these possibilities:
: Modern DJs and music producers frequently sample these older hooks, introducing classic lines to Gen Z listeners through social media reels and short-form videos.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
