: A massive fashion-focused trend inspired by Busta Rhymes' "Touch It" took over the app, with creators using synchronized transitions to showcase multiple outfits.

(released July 9) was the reigning champion, but it was already mired in legal controversy over its simultaneous release on Disney+. : Space Jam: A New Legacy (released July 16) was the fresh arrival, with LeBron James

By mid-2021, Google had fully integrated "Freshness" updates, but users had learned that the most honest analyses of media came after the hype had settled. The search pattern for July 18 shows:

On , the global box office was still recovering from the previous year’s disruptions. The top-trending cinematic content wasn't necessarily a new release but the sustained dominance of Space Jam: A New Legacy , which had premiered two days earlier on July 16.

: The Nicolas Cage drama received critical acclaim and was in its opening weekend. Television & Streaming

Proving that franchise spin-offs could achieve critical acclaim and drive massive weekly appointment viewing.