Brauer Neue Font
: After the brewery was acquired and shut down in 1997, the typeface nearly disappeared. It was rescued and digitized in 1999 by the Swiss studio Elektrosmog (Marco Walser and Philippe Desarzens) for an arts festival held on the former brewery grounds. 2. Design Characteristics
The typeface is . All commercial applications require a proper license from Lineto. Various third-party font websites (such as Fontke.com, LikeFont.com) offer the font for personal trial only, with clear warnings that commercial use requires contacting the copyright holder.
Brauer Neue is more than just a neo-grotesque sans-serif. It is a typeface with a story—a story of a family connection to Helvetica, of a brewery that shaped a city's visual landscape, of a font that vanished and was reborn, and of designers who recognized that some designs deserve a second life.
Distributed exclusively via Lineto, Brauer Neue is structured to provide seamless typographic hierarchy across editorial and digital systems. The family includes a disciplined range of weights: brauer neue font
: The core foundational weight, carrying the authentic proportions of Miedinger’s 1974 ink drawings.
Working with the Swiss foundry Lineto , Elektrosmog revisited the font to transition it from a niche headline typeface into a versatile text family. They engineered two new lighter weights and developed true italics, giving designers the structural hierarchy needed for editorial work. The 2019 Evolution: LL Brauer
Brauer Neue Font Combinations & Free Alternatives - Typewolf : After the brewery was acquired and shut
: The original typeface captured the attention of iconic Swiss international style master Josef Müller-Brockmann, who integrated Miedinger's letters into celebrated corporate posters for Hürlimann in 1978.
Available now in OTF, TTF, WOFF, and WOFF2 formats.
It was commissioned by the Brauerei Hürlimann (Hürlimann Brewery) as a central element of their corporate identity. Design Characteristics The typeface is
Following its 2019 definitive release through Lineto, the typeface features six distinct weights with matching italics, ensuring high performance across varying scales:
Pierre Miedinger was commissioned by the Zürich-based brewery to craft a unique, custom-made typeface for their corporate redesign. The objective was to ground the brand in utilitarian stability while ensuring legible execution across varied mediums.
If your budget doesn't allow for a premium Lineto license, designers often turn to . While Bebas Neue captures the condensed, geometric spirit, it is primarily an all-caps display face and lacks the refined rounded corners and full weight range (including lowercase) that make Brauer Neue special.
They meticulously digitized the minimal character set, expanding it into a highly versatile headline typeface. This digital version was adopted by the premier Swiss font foundry Lineto . In 2006, Elektrosmog and Lineto revisited the typeface to introduce lighter weights and true italics. Finally, following further refinements for a major American mass-market magazine, the complete, polished family was re-released under the streamlined name in 2019. Key Visual and Technical Anatomy