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Perhaps the most viral piece of misinformation in this genre was not a static image, but a video clip from the popular quiz show . In the doctored clip, comedian Samay Raina is shown asking Amitabh Bachchan, "Sir, aap mei aur circle mei kya common hai?" ("What is common between you and a circle?") before delivering the punchline, "Dono mei Rekha nahi hai" ("Neither of you has a Rekha"), explicitly referring to the actress. The video spread like wildfire, with many believing Raina had brazenly brought up the veteran actor's rumored past on national television.

The persistence of these fabricated images underscores a critical challenge in modern entertainment media: the dilution of journalistic standards for digital traffic. Lifestyle blogs often publish these edited visuals under ambiguous headings like "Unseen Photos" or "Rare Throwbacks" to shield themselves from legal liability while benefiting from user engagement.

has transitioned from classic tabloid gossip to a modern digital era defined by and deepfakes. This phenomenon highlights the evolving landscape of lifestyle and entertainment media, where nostalgia for legendary icons is often exploited through manipulated content. The Rise of AI-Generated Deception

The rise of these fakes has sparked concern within the film industry and demands for stronger legal protections. Amitabh Bachchan himself has voiced his anger over the misuse of AI, calling for legal action to protect celebrities who are being duped by deepfakes. He highlighted how AI can use face-mapping technology to alter a person's image without consent, a practice he strongly disapproves of.

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On YouTube, a video titled "Amitabh ne Rekha ko diya kiss - Real Leaked Photo" (Hindi: "Amitabh kissed Rekha - Real Leaked Photo") will get 2 million views. The video is just a 10-second loop of a photo that is clearly a photoshopped still from Silsila .

Adding to the wave of fake content, controversial filmmaker shared an AI-generated video that mashed up scenes from the Korean series Squid Game with the faces of various Bollywood celebrities. Among the pairings, Varma included a clip of Amitabh Bachchan with Rekha . The video ended with a graphic depicting each celebrity's current partner "shooting" them, a disturbing digital reenactment of old gossip columns. The post faced heavy criticism from users who found the treatment of the legendary actors to be in poor taste.

: Amitabh Bachchan has successfully obtained court injunctions in the Delhi High Court to protect his "personality rights," specifically barring the unauthorized use of his likeness in AI-generated content.

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