Si vous souhaitez mettre la main sur ce trésor des années 90, voici les pistes les plus fructueuses :
1999 Aubade Calendar is a hallmark of the brand's legendary "Leçons de Séduction" (Lessons in Seduction) campaign, which first launched in 1992. This specific edition arrived just one year after Aubade published its very first calendar in 1998. Aubade Paris Key Features of the 1999 Edition Artistic Direction : The 1999 visuals were primarily captured by photographer Hervé Lewis
September’s image — a single red ribbon curled on a white sheet — inspired them to gather. Mireille’s atelier became a meeting point: a few friends, a stack of old calendars, and a kettle that never stopped humming. They cut and stitched, told stories, drank bitter coffee and laughed at memories. They made small things: a strip of calendar framed as a postcard, a stitched patch with a month’s photograph as its heart. The Calendrier Aubade 1999, once a private icon for Claire, became a shared repository, a way to keep little confidences alive.
The photography focused heavily on the interplay of natural light and texture. The 1999 edition highlighted classic satin, transparent tulle, and intricate Calais lace. The poses were sculptural, celebrating the female form without showing identity. Iconic Lessons from 1999 calendrier aubade 1999
Before the calendar, there was the vision. In the early 1990s, under the direction of Ann-Charlotte Pasquier, the family-owned house of Aubade sought to completely revolutionize the image of lingerie. The result was the legendary "Leçons de Séduction" (Lessons in Seduction) campaign launched in 1992, created by the then-unknown agency Colette & Flimon. These advertisements, with their witty double-entendre text and stunning black-and-white photography, were a departure from all existing codes, praised for their audacity, humor, and creativity. The campaign, featuring the first-ever outdoor advertising showcasing a woman's body, became an instant classic and reshaped the brand's identity.
: These specific layouts showcased classic underwire brassieres, delicate waist-cinching garter belts (porte-jarretelles), and sheer hosiery.
À la fin des années 90, la marque de lingerie française a révolutionné la communication publicitaire en créant ses célèbres "Leçons de Séduction". Parmi ces éditions, le Calendrier Aubade 1999 occupe une place particulière, marquée par une esthétique sophistiquée et une photographie iconique qui a défini l'image de la marque à l'aube du nouveau millénaire. Si vous souhaitez mettre la main sur ce
While later editions from 2002 onward were digitized as high-resolution files by Aubade Official , the 1999 physical calendar was produced in incredibly limited quantities. Because digital distribution did not exist at the time, very few physical copies survived the natural wear of the changing year.
: It helped move lingerie advertising from functional catalogs to public spaces, turning city billboards into open-air galleries. Collectors' Value Today Aubade's history | Aubade® Official Website
High-contrast, black-and-white photographs focusing on the curves of a woman's body. The models were always kept anonymous, with their faces cropped out of the frame. This choice allowed everyday women to project themselves into the imagery. Mireille’s atelier became a meeting point: a few
Rare physical print format, highly traded on French vintage sites
A sun-drenched Parisian apartment on the Left Bank. It is late afternoon, the time of day when the light turns gold and heavy. The room is sparse—geometric shadows cast by the window panes stretch across the hardwood floor.